Friday, December 5, 2014

At the end of November I had the opportunity to do some professional development and took a wedding planning course! This means that I am now a certified wedding planner!

Even though Divine Details is not a wedding planning company, this course has given us insight to better help brides plan a flawless "I  DO!".

The picture on the left hand side is our company values. The reason why I am sharing this with you is because these values have a triple meaning. Our companies values not only represent what we believe as a companies but also my values as a person and it just so happens that most of these values give significance to maintaining a successful marriage.
Meghan DiBrita
Divine Details

Monday, November 24, 2014

Mobile adoption is changing the way your customers interact with you, purchase from you, and search for your business. According to the UN, six of the world's seven billion people have a mobile phone. By 2017, 52% world's population will have a smartphone. What's more, 91% of North Americans have their mobile device within reach 24/7 and they are checking their phones an average of 150x a day! Even with this compelling evidence, the vast majority of business websites are still not mobile friendly. This is not only causing a headache for users but also a loss in business opportunity.

We are going to explain why having a responsive website is so critical to your marketing and some key considerations to keep in mind when designing a responsive website. 

Mobile Usage is Exploding

 - Over 20% of Google searches are being performed on mobile devices and 25% of Internet users only access the Internet via a mobile device.
 - 90% of smartphone searches results in a purchase or a visit to a business.
 - 61% of visitors will return to Google to find a site that IS easily readable and users will have a better opinion of the brands when they offer a good mobile experience.
 - 62% of companies that designed a website specifically for mobile had increased sales.

Responsive is Preferred by Search Engine Optimization 
There's no denying that search engine optimization is still an important part of any marketing approach. Google is still the dominant search engine and it recommends responsive website design. A single responsive website is more effective than two company websites, with one regular and a mobile version. The reason is that with responsive you only gave one URL, which makes it easier for the Googlebot to crawl and properly index your site.

Positive User Experience 
When browsing a responsive website with your mobile device you don't have to waste time with zooming, shrinking, and pinching the screen. The site automatically adjusts to your screen size. The simplified reading and navigation drastically improves the usability of your site. According to Google's Think Insights on Mobile, there is a 61% chance that users abandon sites that are difficult to use. Guess where they end up? At your competitor's site. That being said, if the prospect is pleased with the usability of your mobile-friendly site, there is a 67% chance they will buy a product or use your service.

Loading Times
Loading an unresponsive website on a mobile device can take ages (at least that's how long it feels like it takes) - 66% of smartphone and tablet users are frustrated with page load times and usually give up and go to another website. Standards recommend that content above the fold of a mobile device loads under 1 second in order to avoid users getting frustrated and surfing away. Responsive website architecture helps speed up load times across a wide variety of platforms.

Adapts to Future Devices
One of the biggest benefits of responsive web design is it's flexibility. Not only will it adapt to all of the tablets and smartphones currently in the market, but you'll never have to worry about how things will look six months or two years down the road. Responsive web design adapts to the size of screen, not the requirements of a specific device, so no matter how big or small the screen is, your site will always look great.

Responsive design is the real deal. It's a legitimate attempt to address the massive challenge of delivering great experience to this explosion of device and browsers. having a mobile-friendly website is no longer a nice feature - it's a critical part of your marketing plan.

Sunday, October 26, 2014

     Earlier this month we held our 12th annual Divine Details Bridal Show at the Portuguese Club in Chatham. It is crazy to look back and think that I planned my first bridal show event 2 years ago. The Chatham Bridal Show will always hold a special place in my heart for many reasons.  This is where I discovered a passion I never imagined I would find before and learned a lot about myself. This particular bridal show is so special to me because I felt a level of success and accomplishment that I was so lucky and grateful to have the opportunity to do early on in my career. I will never forget this feeling and cannot wait to feel it again. I have been reading a lot of quotes lately about life, love and success and have come to realize that something as small as a well thought out sentence can change your entire perspective or give you the motivation you need to keep going. Here are some of my favourite quotes and images from our Chatham Bridal show!

For when I look back and remember that at one point this used to be my greatest accomplishment - "A great accomplishment shouldn't be the end of the road, just the starting point for the next leap forward."

For my best friends who willingly get up at 5 a.m. to come to my bridal shows with me - "As you learn who you are, you can better surround yourself with friends who make you a better person, and that sometimes only happens when you disassemble old relationships."


For my best friends who also put up with my worst mood when one of my shows ends up getting cancelled due to a snowstorm (They even helped me push my car out of the snow when I was too stubborn to turn around - Snowbank-1, Meg-0). - "A Friend is someone who understands your past, believes in your future and accepts you just the way you are."

Wait, so the bridal show is actually cancelled today?
For my co-workers who volunteer their time and give up their Sunday's to help me - "Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."

For my co-workers who have also become great friends of mine - "Behind every successful women is her best friend giving her crazy ideas."

For my vendors who inspire me to become a successful entrepreneur - "It's not who you are that holds you back, it's who you think you're not." 

For my vendors who are extremely talented - "You're braver than you believe, and stronger than you seem, and smarter than you think."

Photo credit of all images: Adam from Lighten Up Photography!
For all of the people who help bring the show together to make it successful (Can't do it alone!) - "Success happens when you go out of your comfort zone."

For a family that is always there for me and still support me - The Gordon's - "When everything goes to hell, the people who stand by you without flinching, they are your family."

For myself - "To start living the life she imagined she believed she could, so she did. And she replaced the fear of the unknown with curiosity."

Written by Meghan DiBrita
Divine Details

Friday, October 3, 2014


Yesterday, our team had the incredible honour of traveling up to Deer Creek Golf Resort just outside of Toronto to participate in the first ever One Spark Charity Golf Tournament with numerous friends, family, supporters and volunteers.

It was a monumental day for many reasons - the most important being that One Spark ( is a brand new charity that has an incredible mission of creating a world where no woman faces financial barriers to living a life without violence.  This organization is driven by incredible volunteers, an immensely talented Board of Directors and one of the most passionate Executive Directors you could ever meet - Corrie Schneider.  The collective efforts of these people made the first every event for this organization and incredible success...both on the course and off of it as every aspect of the day could not have been planned better.

Though attending the tournament was an amazing experience in and of itself, it was also a monumental day because CCI Studios was very proud to be the Title Sponsor of the event.  It was an incredible opportunity to support a growing organization and to actively participate in an event where the awareness that was spread and the funds that were raised will directly go toward providing opportunities for women to remove themselves from violent situations.

At the outset of the evening, One Spark shared a video they had put together combining the use of the hashtag #WhyIStayed, which is used by women who have been in violent situations to share the reasons why they were not able to leave, with pictures of the participating golfers:

After this video was shared, I had the humbling opportunity to say a few words to the room about why CCI Studios chose to sponsor this organization and, more importantly, explain #WhyIPlayed and I would like to share my message with you now:

When I was in Grade 1, my teacher, Mrs. Hardy, gave us a homework assignment to go home that evening and write down a list of all of the rules in our house.  So, I got home that night and asked my Dad, "Dad, can you tell me all of the rules of our house?".  

Without hesitating, my Dad looked at me and said "Son, our house is based off of common sense.  You do things because it is the right thing to do.  If you do not work hard in school, you will not get good grades.  If you are not active and take care of yourself, you will get sick.  If you are not kind to others, you will not live in a world where others are kind to you.  Our house is based on common sense actions."  After a brief pause, he looked at me and said, "but, we do have one single rule.  Don't you ever, ever, EVER...hit your mother".

It may seem like a small exchange between father and son, but this moment in my life is a vivid memory that I know was an instant when I had learned an incredible life lesson.  Not only was this the exact moment when I knew that violence against women would never be tolerated, but that lesson has been at the core of the relationships I have had with women throughout my life - and it all started with a simple conversation as a child.

I share this story with you because I do not have direct experience with violence against women.  I cannot claim to relate what a women in that situation goes through - but that does mean that I cannot be a part of solution.  We do not have to be reactive to fix a violent situation after it has begun, we can all be proactive and educate, teach, inspire and be models for those in our lives as how to live a life without violence.

And the hope that collectively, we can all contribute to erasing violence against women through our everyday actions is exactly #WhyIPlayed.

CCI Studios has already pledged to be back as the Title Sponsor in 2015 and we will not only work towards supporting this day again next year, but are committed to taking steps everyday until then to eliminate violence against women in our world.

Congratulations to One Spark on a great event and we look forward to standing side-by-side with you for as long as it takes to make your vision a reality.

Good Times.


For more information and to support One Spark, please visit their website or their Facebook page

Thursday, August 28, 2014

If you have met our whole team or even just a few of us, I am sure you'll get a good laugh after viewing the first shirt we launched from our CCI clothing line! Even though it is not official, I am calling it a clothing line because I would also love a Good Times Shirt! *HINT* 

All jokes aside, our company culture here at CCI Studios is the reason we stay so passionate at what we do. We are a team of young professionals that love being creative, having good times and working with like-minded business people. I am making this a short post because we are off to the Sarnia Connects Golf Tournament! #GoodTimes

 "The role of a creative leader is not to have all the ideas; it's to create a culture where everyone can have ideas and feel that they're valued". - Ken Robinson. In other words, thanks for the new shirts Scott!

Written by Meghan DiBrita