Monday, April 7, 2008

Greetings CCI'zers,

Hopefully this blog finds you well-rested after a good weekend and ready to attack the week with undaunted enthusiasm.

Wow, how's that for ultra-positive?!

This week, we are going to discuss as simple means of marketing - digital video.

We live and operate in a YouTube generation and utilizing that medium for yourself and your clients is a resource that is invaluable. Millions of people peruse YouTube every hour of every day - so why would you not take advantage of that?!

Things such as creating a profile, or your own channel, and developing simple, yet creative videos, will give your organization or the business who depend on your intellect to reach an audience they otherwise would not have access to.

What is more, is that digital video creation can be beneficial on your own website. By developing a short introductory video and embedding it on your site, you give your web users a graphical representation of you and your firm - which is more than a text/image based impression.

The YouTube video player has, in itself, become such a recognized brand, that is almost portrays a sense of technical know-how and understanding for anyone who has that content on their site. So, in addition to the message you can convey with the video content, simply embedding a YouTube video in your own site lends credibility and digital respect among potential clients.

Hey, it's simple - but it works.

Keep reading...and practicing.

Peace,
CCI

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