Thursday, May 8, 2008

Quickie...but goodie this week...

Do you know what drives me absolutely crazy?

Shock value.

People who say or do things JUST for sake of being different - but they do not take a single moment to consider how preposterous their actions truly are. They do not even entertain the possibility that maybe - juuuuuust maybe - if they did not ruffle feathers just to make a messy chicken...they would see there is a reason why things are not being done the way they are doing them.

Essentially, this is my long-winded way of saying - DO NOT DO THIS AS A CONSULTANT. Nothing...and I mean NOTHING...makes me more upset than when a consultant at an outside agency, or right here at CCI Studios, makes a suggestion or creates a strategy just for the sake of being different. It is not our jobs to create turmoil for the purpose of being "daring".

If you walk through the doors of an organization and they are the smoothest running, most innovative, on the ball company you have ever seen - tell them. Do not mix it up because you have nothing better to do. Will this happen often - probably not - there is a reason people look for external input...but that does not mean you have to reinvent their wheel.

Now, get out there are do some marketing.

Keep practicing.
Peace,
CCI

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