Thursday, June 26, 2008

I'd like to think I'm a fairly productive guy.

I try to maximize my day, work efficiently, and try to spend less time thinking about the tasks I need to accomplish, and more time actually accomplishing them.

But, the fact of the matter is - I have a secret weapon...

Ok, so it's not revolutionary in ANY way, but having music going most of my waking hours helps get me in the right mood to tackle the challenges of the day. Sometimes the mood calls for low-key, acoustically dominated tracks to get my head in the right speaking/thinking mood (how are you doing today, Coldplay?) and other times creativity runs rampant with the blaring of some bounce inducing hip-hop (hello, Beastie Boys) and/or fist clenching guitar riffs (top of the morning, Metallica). As you can tell, eclectic tastes abound.

I am a bit embarrassed to admit that there have been one or twelve times where impromptu karaoke has broken out at the office and/or musically themed (like '80s cheese songs', 'inspirational stuff', and 'stuff-on-our-mixed-tapes-when-we-were-teens' samples) days sprang up out of nowhere. I mean, come on, what stirs creativity more than "How Do You Talk To An Angel" by The Heights?!

Yes, I just admitted that.

So, what is the point, you ask? Music is good. Especially at work. Even more especially when the song fits the mood.

It is true - I just wrote an entire blog reaching a simple conclusion that our species has known since the first beat was busted from tree branch to stone drum.

Turn up the volume and let the work happen.


Sunday, June 8, 2008

Yes we can.

What's the good word, CCI Studios fans (or non-fans, whatever your cup 'o tea is)?

Welcome to the new CCI Studios blog. Yes, it is a new format, new content and new everything. The goal for this blog is to keep things simple. Simple layout, simple concept, simple enjoyment. The concept is to switch away from subjects based solely on marketing and give people a sense of who we are at CCI Studios - starting with the mean boss :) Just kidding...I'm kind of nice.

I am going to write once a week - or more or less dependent on how I am feeling - about whatever the heck I feel like. This is not longer simply a marketing blog - it is a thoughts blog. It is an ideas blog. It is a non-garbage blog.

Do not get me wrong - I am not arrogant enough to believe that anyone is THAT interested in reading my thoughts...but the hope for this new blog is to give people, be they clients, friends, fans, competitors or stumblers onto this blog, a change to read about whatever is going on in around the world/CCI Studios/my head. The hope is to generate some thought, perhaps some conversation, and ideally - even some action.

You may agree, you may not. You may laugh, you may curse me - all reactions are welcome - because if ANYTHING I type stirs any sort of emotion in you, then I've done something un-wrong.

So, feel free to read away...comment back to us...and let us know what you're thinking. All ideas are good ideas and no idea should go unsaid.

Welcome to the new blog - enjoy.