Wednesday, September 3, 2008

The title of this week's blog may seem a bit overboard to some people - but it is an incredibly relevant proposition.

Is Good Business Dead?

Well, the obvious question is, "What is good business?"

Certainly high profits, low costs, "green" organizations, being on the cutting edge of innovation and longevity are all characteristics Business Owners the world over want to check off their 'To Accomplish' list. Yet, that is not the type of 'good business' I am referring to. I am referring to old school, throwback, respectful, moral business actions.

I cannot even begin to tell you how many clients, friends, family members, associates, and business partners of CCI Studios struggle to define exactly what our business is, but they ALL remember the experience they had with us. They remember prompt responses, friendly service, being treated like they were the only client we have. The point is - good business is now what you do, it is how you do it.

Only - people do not give a rip anymore. The Baby Boomers have their whole bodies out the door and the generation of 'Millenials' are making the world a lazier, increasingly disrespectful and blatantly narcissistic place. People return phone calls and emails when they feel like it - not when they should. Workers operate entirely on a 'whats-in-it-for-me' level and if you stop and look around, the world is being dominated by people doing unbelievably bad business.

Gone in so many ways are the days of handshakes, taking people at their word, giving people the benefit of the doubt, and simply trusting those you enter into business with. Even things such as ignored correspondence, condescending conversations, and flat-out rude personalities are becoming commonplace and borderline accepted in the professional environment.

On this note, my sister forwarded me this article that addresses this very same topic, and Mr. Healy articulates exactly what I am referring to, so if you have minute - definitely take a second and read this article:

Do not get me wrong, there are some people out there still fighting for good business. This is in no way a shot at those people - it is just the question that asks with SO many people doing such brutal business, how do these people stay afloat? Even further - how the hell do these people succeed?! It is because you get other people doing bad business and ignorance is bliss so they all feed off one another! Unreal.

It is frustrating to say the least - as I have always had visions of grandeur where my company was the most efficient, service-based, friendly place to work and deal with on the planet. I am still working toward that goal, but that dream for anyone else out there reading this does come with one caveat - it is an uphill climb, but do not let bad business seep into your organizations. There is a good way to do things - you just have to dig deep and realize ahead of time that good business is good - it's not just a clever name.