Friday, October 3, 2014


Yesterday, our team had the incredible honour of traveling up to Deer Creek Golf Resort just outside of Toronto to participate in the first ever One Spark Charity Golf Tournament with numerous friends, family, supporters and volunteers.

It was a monumental day for many reasons - the most important being that One Spark ( is a brand new charity that has an incredible mission of creating a world where no woman faces financial barriers to living a life without violence.  This organization is driven by incredible volunteers, an immensely talented Board of Directors and one of the most passionate Executive Directors you could ever meet - Corrie Schneider.  The collective efforts of these people made the first every event for this organization and incredible success...both on the course and off of it as every aspect of the day could not have been planned better.

Though attending the tournament was an amazing experience in and of itself, it was also a monumental day because CCI Studios was very proud to be the Title Sponsor of the event.  It was an incredible opportunity to support a growing organization and to actively participate in an event where the awareness that was spread and the funds that were raised will directly go toward providing opportunities for women to remove themselves from violent situations.

At the outset of the evening, One Spark shared a video they had put together combining the use of the hashtag #WhyIStayed, which is used by women who have been in violent situations to share the reasons why they were not able to leave, with pictures of the participating golfers:

After this video was shared, I had the humbling opportunity to say a few words to the room about why CCI Studios chose to sponsor this organization and, more importantly, explain #WhyIPlayed and I would like to share my message with you now:

When I was in Grade 1, my teacher, Mrs. Hardy, gave us a homework assignment to go home that evening and write down a list of all of the rules in our house.  So, I got home that night and asked my Dad, "Dad, can you tell me all of the rules of our house?".  

Without hesitating, my Dad looked at me and said "Son, our house is based off of common sense.  You do things because it is the right thing to do.  If you do not work hard in school, you will not get good grades.  If you are not active and take care of yourself, you will get sick.  If you are not kind to others, you will not live in a world where others are kind to you.  Our house is based on common sense actions."  After a brief pause, he looked at me and said, "but, we do have one single rule.  Don't you ever, ever, EVER...hit your mother".

It may seem like a small exchange between father and son, but this moment in my life is a vivid memory that I know was an instant when I had learned an incredible life lesson.  Not only was this the exact moment when I knew that violence against women would never be tolerated, but that lesson has been at the core of the relationships I have had with women throughout my life - and it all started with a simple conversation as a child.

I share this story with you because I do not have direct experience with violence against women.  I cannot claim to relate what a women in that situation goes through - but that does mean that I cannot be a part of solution.  We do not have to be reactive to fix a violent situation after it has begun, we can all be proactive and educate, teach, inspire and be models for those in our lives as how to live a life without violence.

And the hope that collectively, we can all contribute to erasing violence against women through our everyday actions is exactly #WhyIPlayed.

CCI Studios has already pledged to be back as the Title Sponsor in 2015 and we will not only work towards supporting this day again next year, but are committed to taking steps everyday until then to eliminate violence against women in our world.

Congratulations to One Spark on a great event and we look forward to standing side-by-side with you for as long as it takes to make your vision a reality.

Good Times.


For more information and to support One Spark, please visit their website or their Facebook page