Monday, November 24, 2014

Mobile adoption is changing the way your customers interact with you, purchase from you, and search for your business. According to the UN, six of the world's seven billion people have a mobile phone. By 2017, 52% world's population will have a smartphone. What's more, 91% of North Americans have their mobile device within reach 24/7 and they are checking their phones an average of 150x a day! Even with this compelling evidence, the vast majority of business websites are still not mobile friendly. This is not only causing a headache for users but also a loss in business opportunity.

We are going to explain why having a responsive website is so critical to your marketing and some key considerations to keep in mind when designing a responsive website. 

Mobile Usage is Exploding

 - Over 20% of Google searches are being performed on mobile devices and 25% of Internet users only access the Internet via a mobile device.
 - 90% of smartphone searches results in a purchase or a visit to a business.
 - 61% of visitors will return to Google to find a site that IS easily readable and users will have a better opinion of the brands when they offer a good mobile experience.
 - 62% of companies that designed a website specifically for mobile had increased sales.

Responsive is Preferred by Search Engine Optimization 
There's no denying that search engine optimization is still an important part of any marketing approach. Google is still the dominant search engine and it recommends responsive website design. A single responsive website is more effective than two company websites, with one regular and a mobile version. The reason is that with responsive you only gave one URL, which makes it easier for the Googlebot to crawl and properly index your site.

Positive User Experience 
When browsing a responsive website with your mobile device you don't have to waste time with zooming, shrinking, and pinching the screen. The site automatically adjusts to your screen size. The simplified reading and navigation drastically improves the usability of your site. According to Google's Think Insights on Mobile, there is a 61% chance that users abandon sites that are difficult to use. Guess where they end up? At your competitor's site. That being said, if the prospect is pleased with the usability of your mobile-friendly site, there is a 67% chance they will buy a product or use your service.

Loading Times
Loading an unresponsive website on a mobile device can take ages (at least that's how long it feels like it takes) - 66% of smartphone and tablet users are frustrated with page load times and usually give up and go to another website. Standards recommend that content above the fold of a mobile device loads under 1 second in order to avoid users getting frustrated and surfing away. Responsive website architecture helps speed up load times across a wide variety of platforms.

Adapts to Future Devices
One of the biggest benefits of responsive web design is it's flexibility. Not only will it adapt to all of the tablets and smartphones currently in the market, but you'll never have to worry about how things will look six months or two years down the road. Responsive web design adapts to the size of screen, not the requirements of a specific device, so no matter how big or small the screen is, your site will always look great.

Responsive design is the real deal. It's a legitimate attempt to address the massive challenge of delivering great experience to this explosion of device and browsers. having a mobile-friendly website is no longer a nice feature - it's a critical part of your marketing plan.